Are you struggling to just get by? Are you working way too many hours for way-too-little income? Are you wondering where in the world to find your next great client?
Stop leaving money on the table and start feeling empowered!
My Designer MBA master class can get you on the right track! It’s a business and marketing education for interior designers, where I share the lessons I’ve learned as a business owner in the interior design field for over 15 years.
In 16 modules that cover everything from fees to staffing to marketing, I’ll give you my tried-and-true strategies that provide interior designers at all levels of training and experience the tools you need to professionalize your processes and sell your services with confidence!
- Charge what you’re worth!
- Get your financial house in order!
- Attract your ideal client!
- Market your business like a pro!
- And you can earn .8 CEU credits!
Over the past 7 years, my LIVE version of Designer MBA course has TRANSFORMED design businesses across North America! Because of my unique combination of an MBA, business savvy, and my experience in the trenches of the design business, these are my business strategies that really work!
“Since attending Tobi’s event, I had a 500% increase in profits! What Tobi will spoon-feed you is a roadmap to making money.” — Mara Malcolm
“Tobi Fairley helped me immensely. I’ve gone from being unhappy with my business and processes to now having more confidence, enjoying my projects, getting great ‘magazine-worthy’ full-room jobs and, most importantly, increasing my profits.” — Heather Blue Harkovich
“Tobi is so generous with her time and her knowledge. I was frightened about the future of my business, now I’m a confident designer! I have the tools to restructure, and I am rebuilding for success.” — Alison Johnston
“I would have paid twice as much for the results I have already reaped!” — Suzy Watkins
“After Designer MBA, everything has changed in my business for the better. I have been sprinting just to keep up with everything happening. Now my time is not wasted running around, but in meeting new, quality clients and closing the largest contracts ever!” — Kim Layne Gonzalez
Module 1 – The Core
Determine what your core competencies are, how to find your niche, how to set goals, and how to face your fears and rediscover your passion for design.
Module 2 – The Business
Focus on your business: how to jump-start it, how to know its true value, and how to respond to the changes that rock the business world.
Module 3 – The Brand
Your brand is at work in every interaction you have with clients, competitors, vendors, and the public, whether you’re in control of it or not!
Module 4 – Financials
Step-by-step instructions on how to take control of your finances in order to have control over your company’s future success.
Module 5 – Time Is Money
Ideas and tips that allow you to protect and use your time strategically. After all, your time is what makes your company money.
Module 6 – Selling Design
Giving you the skills, and confidence, to convince prospective clients that you are the designer they should hire.
Module 7 – Marketing & PR
Ideas and strategies that will help you stand out from the crowd, whether you’re reaching out to clients or pitching to magazines.
Module 8 – Online Marketing
This module shows you how to think strategically about your online presence, since that’s where most people are learning about you first.
Module 9 – The Ideal Client
Working with the wrong clients can be draining, and can even damage your business. Learn how to find your ideal clients.
Module 10 – Charging What You’re Worth
This is the hottest topic in the interior design business, and in this module, we look at pricing and fees from all angles.
Module 11 – Perfecting Presentations
How to uplevel your design work so it is the best it can be, and how you WOW clients with your presentations.
Module 12 – The Design Process
Breaking down the process from initial contact to installation, and why it’s important to have that process spelled out.
Module 13 – The Client Experience
Designing a top-notch customer experience is like designing a room, you have to think carefully about EVERY element.
Module 14 – Business Systems
Systems and processes that will help you keep your company running like clockwork.
Module 15 – Business Development
You need to constantly work on your client pipeline, so here are my best tips and strategies to get new clients.
Module 16 – Getting Published
Inside tips and ideas for how to get press and how to make that media coverage work for you!
I couldn’t do it any other way! It’s my passion to help other designers with tips, tools, and strategies that will transform their businesses and help them succeed.
I’ve been there! I know exactly what it’s like to feel like I’m spinning my wheels — working WAY too many hours and getting absolutely nowhere. I did that for my first two years in business, until I realized that there HAD to be a better way! So I sat down and used my own business skills and my MBA to recraft how an interior design business should be run.
Today, I have a multimillion dollar business, I have clients across the country, I’ve been published in national and international publications, and I have four licensed product lines.
And it was the strategies, tools and ideas in these 16 modules of Designer MBA that got me to where I am today!
Designer MBA is the information I wish I’d had 15 years ago. I would have been on the path to success even sooner!
How do you know Designer MBA is right for me?
- Your clients are nickel-and-diming you on your fees.
- You’re not breaking even in your business.
- You’re not paying yourself.
- You have no idea where to find your next client.
- You’re pitching your projects, but hearing nothing from editors.
- You feel like you’re leaving money on the table.
- Clients are comparing you to other designers by how much you charge.
- You’re spinning your wheels at work and getting very little done.
- You feel burned out and totally uncreative.
If you can relate to any of the above
Then let’s get started!
Streamline your processes, rev up your creative engine, learn how to charge what you’re worth, and how to sell your services!
And to make sure you feel supported…
I also offer a members-only Facebook group!
It’s a supportive place where interior designers can share their own tips, ideas, sources, and strategies in a private community. It’s a safe space where you can find encouragement and support from people who are going through the same things that you are, in a trusted group setting.
I’ve been asked for years to bring my popular live Designer MBA course to just about every city and town on the map – and I wish I could travel to all of those places! But there’s only so much of me to go around. So instead, I created these amazing online modules to bring the content to YOU, wherever you are!
And the best part is, you can work on these courses on your own time and they fit right into your schedule. It couldn’t be easier!
In the live classes, you get more interaction with me and others in the class, and you’re able to ask me questions directly! Some people prefer that way to learn, and you can find out more about my next live class here!
Live and online are each great learning vehicles — you just have to pick the one that’s right for you! And if you want to try BOTH, that’s okay, too! I have a lot of students who have attended the live version and then took the online courses to help keep them on track.
“Just wanted to say this is the BEST thing I have purchased for my business ever! Just finished the first module and it’s FANTASTIC!” — Jena Salmon
“It’s easy to use, has great and valuable content. I’m so grateful Tobi has offered an easy-to-access, affordable way to ‘eat up’ her knowledge and experience. I’m hungry for more!” — Maria Adams
“The content is great! This is the most fun I’ve ever had doing homework!” — Wendy Fisher
“The Financials Module is so great! It’s horrifying to work the numbers for your design business, but when you finally get them – and understand them – you can get a plan and take action!” — Kathleen DiPaolo
You Have Questions? I Have Answers!
I’m swamped! How in the world can I do this, too?
I get it, I’m super-busy, too! But rather than continuing to do things the old way, the way that is grinding you down bit by bit, get the tools and ideas you need to rebuild your business to get you back on track! I brought this instruction online exactly so you could fit it into your schedule and work on it in your own time. Let’s transform your business!
Why is there homework?
I want you to actually take action! I can give you all the tools in the world, but your company’s fate is in your hands. The only way you’re going to find success is if you do the work. The homework is my way to prompt you to take that action!
Will I be on a deadline to finish these courses?
No! You go at your own pace, on your own time, and whenever this fits into your schedule. The 16 courses will be waiting for you in your members’ area whenever you are ready.
How do I get my CEUs?
As soon as you finish all 16 modules, just email your name, your IDCEC number, and the date you finished to firstname.lastname@example.org to let me know. We report your name and number to IDCEC and they’ll send you a very quick quiz that asks you questions about the information you received in Designer MBA. Once you answer those questions, your .8 CEUs are awarded to you! That’s almost enough credits for a full TWO YEARS of accreditation!